The Greenhouse Accelerator Program Juntos Crecemos Edition is a five-month, mentor-guided program to support the acceleration of emerging Hispanic food and beverages innovations that are transforming the way consumers live their lives.
This edition is an extension of the initial Greenhouse Accelerator program launched in 2018, in collaboration with PepsiCo Juntos Crecemos, part of PepsiCo’s Pep+ transformation agenda, designed to provide short and long-term support to Hispanic small businesses.
Program Benefits
What the Greenhouse Accelerator can offer you:
Grants
Guidance
Network
Collaboration
Mentorship
Growth
Program Focus
Our mission is to identify up to 8 high-potential emerging Hispanic-owned food and beverage consumer packaged goods small businesses. Driving growth for Hispanic founders in the food and beverage industry with operating businesses in the U.S.
Read more about PepsiCo’s commitment to Hispanic business owners.
How It Works
SELECTION
Mentorship
COLLABORATION
Grants
Final Prize
Our Yield
Hear from our
2023 Finalists
2023 Highlights
Program Timeline
Applications are officially open! Got a groundbreaking idea? Waste no time - submit your application!
Applications close, and our teams will meticulously review all submissions, select and notify finalists
Finalists will present their innovative ideas at an invite-only event in Plano, TX!
Finalists will receive exclusive access to learning modules and mentorship
Finalists will convene at a Midpoint Virtual Event halfway through the program
Winner Announcement Event – Purchase, NY
The Collaborative Journey:
What to Expect
Mentor Pairings
Launch Event, Frito-Lay HQ, Plano, Texas
• Meet and connect with their mentors in-person
• Hear from PepsiCo Executives and industry experts
• Engage in in-depth collaborative objective setting, and develop an Accelerator Action Plan outlining their goals, objectives, and steps towards achieving them
• Present about their company and innovative solution to PepsiCo mentors and Executives, VCs and Investors
… and launch their Greenhouse Accelerator journey!
Program Midpoint Virtual Event
• Experiences and momentum built during the first half of the program
• Progress to their goals and Accelerator Action Plans
• Collaboration with PepsiCo mentors and experts
…and discuss opportunities to continue sharing insights, driving growth, and learning together for the course of the program
Final Event and Winner Announcement, PepsiCo HQ, Purchase, New York
• Each finalist will deliver a 5-minute pitch to judges about your innovative solution and acceleration resulting from the Greenhouse Accelerator program
• A judging panel comprised of PepsiCo executives and external resources will determine and announce the winner of the $100,000 USD grand prize
Learning Modules
These modules will be tailored to the needs and objectives of the 8 finalists participating in the 2024 program
Opportunities
Visibility
Eligibility Requirements
MINIMUM REQUIREMENTS
- Net-revenue between $100,000 to $2,000,000 USD in the last financial year
- Be a Hispanic-owned business licensed and operating in the United States
- Be willing to work with PepsiCo Greenhouse Accelerator mentors and public relations team throughout six-month Accelerator program and attend Accelerator events
- Agree to the Terms and Conditions
An external third party will review all submissions. Our selection committee will choose finalists based on the following criteria:
- A clear go-to-market strategy and plan for sustained in-market execution
- Post-prototype, ready for review with a multinational corporation or company
- Uniqueness in the market
- Balanced gender and ethnic diversity
- Clear & active social responsibility mission aligned with PepsiCo's Juntos Crecemos Strategy
- Aligned with PepsiCo's PepsiCo Positive Strategy
- Scalable business model
PepsiCo Positive (Pep+)
- In 2021, PepsiCo announced a fundamental transformation of what we do and how we do it: from sourcing ingredients and making and selling our products in a more sustainable way, to leveraging our more than one billion connections with consumers each day to drive positive impact at scale, and engage people to make choices that are better for themselves and the planet. We call this pep+ (pep Positive). As one of the world’s most respected food and beverage companies, PepsiCo aims to use their reach and influence to help change the way society operates across the food value chain. Critical changemakers to this transition are entrepreneurs establishing and scaling up innovations that focus on new processes, products, and technologies that are disrupting the way we operate. In support of such innovations, we’ve launched the PepsiCo Greenhouse Accelerator Program: A global mentor-led initiative that aims to help entrepreneurs grow through collaboration and knowledge sharing. Learn More About the Pep+ Strategy Here
- A strategic part of our Pep+ positive value chain people pillar is to build a better workplace and world by advancing human rights and diversity, equity and inclusion (DE&I) for our people, in our business partnerships and our communities. This includes continuing to help address inequalities for historically marginalized people and underserved businesses and communities.
- PepsiCo Juntos Crecemos is a multifaceted platform investing $50 million over five years to provide short- and long-term support to Hispanic-owned food and beverage small businesses. With this Juntos Crecemos edition of its Greenhouse Accelerator program, PepsiCo looks to get closer to and support the emerging Hispanic food and beverage industry. PepsiCo values being at the forefront of innovation and collaboration with emerging brands and companies, while supporting and uplifting diverse suppliers. Learn More About Juntos Crecemos Here
Juntos Crecemos Team
Meet The Team
The PepsiCo-led program is supported by Atomic Brand Lab and DevGlobal.