Empowering Hispanic-owned startups and entrepreneurs in the U.S.
About Juntos Crecemos Edition
Program
Overview
The Greenhouse Accelerator Program Juntos Crecemos Edition is a six-month, mentor-guided program to support the acceleration of emerging Hispanic innovations that are transforming the way consumers live their lives.
This edition of the Greenhouse Accelerator has partnered with PepsiCo Juntos Crecemos, which is part of PepsiCo’s Racial Equality Journey, a program designed to provide short and long-term support to Hispanic small businesses over five years.
The Priorities
Program
Focus
Our mission is to identify 10 high-potential emerging Hispanic-owned food and beverage small businesses, including CPG companies and products, and other businesses that have the potential to bring forth transformative solutions to improve productivity, operations, customer experience, profitability, automation, personalization and eco-friendliness across the food and beverage industry.
Hispanic
Founders
PepsiCo values being at the forefront of innovation and collaboration with emerging consumer packaged companies and technology start-ups, while supporting and uplifting diverse suppliers. This Greenhouse Accelerator program marks the first-ever Hispanic-focused edition, which will focus on driving growth of Hispanic founders in the food and beverage industry with operating businesses in the U.S.
Which Hispanic-owned Companies should apply?
New food or beverage focused CPG companies and products
- Minimize food waste
- Optimize inventory management
- Promote sustainable practices to help F&B customers reduce their environmental impact while improving their bottom line
- Provide eco-friendly packaging solutions
- Help source local ingredients
Food & beverage focused technology solutions
- Smart delivery solutions by increasing effectiveness and cutting costs
- Customer experience improvement to increase revenue (Ex. Route optimization, real-time tracking, and AI-powered analytics)
- AI-powered analytics and machine learning to optimize menus and increase sales
- Blockchain-based supply chain management
Program process
How it
Works
SELECTION
For this 8th Greenhouse Accelerator program, PepsiCo is seeking 10 Hispanic-owned companies in the U.S. that are in food and beverage industry.
GRANTS
Selected companies are granted $20,000 in funding and will need to pitch their product/solution in person at the live event in Plano, TX. They will participate in a 6-month business optimization program designed to accelerate growth.
Mentorship
This year’s cohort of companies will receive personalized mentorship from experts at PepsiCo from functions including R&D, Supply Chain, Design and more. These mentors will collaborate with the innovators to solve a range of business challenges, including brand development, scaling technology, business model development, product optimization and go-to-market strategy.
Final Prize
At the end of the program, one winning company will be awarded an additional $100,000 in funding to continue its expansion, and an opportunity to continue working with PepsiCo to further their growth.
Important
Dates
April 10
2023
Applications
Open
MAY 15
2023
Applications
Close
28 June
2023
Program Launch Event - Plano, TX
August
2023
Program Mid-point virtual event
November
2023
Winner Announcement Event - TBD
Eligibility
Requirements
If you are a Hispanic-owned startup working in the food and beverage industry, we encourage you to apply to our accelerator program.
Minimum Requirements
- Net-revenue between $250,000 to $2,000,000 USD in the last financial year
- Be a Hispanic-owned business with licensing in the United States
- Be willing to work with PepsiCo Greenhouse Accelerator mentors and public relations team throughout six-month Accelerator program and attend Accelerator events
- Agree to the Terms and Conditions
An external third party will review all submissions. Our selection committee will choose finalists based on the following criteria:
- A clear go-to-market strategy and plan for sustained in-market execution
- Proof of concept and working prototypes ready for review
- Uniqueness in the market
- Gender-balance and diversity
- Clear & active social responsibility mission aligned with PepsiCo's Juntos Crecemos Strategy
- Scalable business model
PepsiCo's
Racial Equality Journey
PepsiCo Juntos Crecemos is a multifaceted platform part of PepsiCo’s Racial Equality Journey commitment to invest $50 million to provide short- and long-term support to Hispanic-owned food and beverage small businesses over five years. With this Juntos Crecemos edition of its Greenhouse Accelerator program, PepsiCo looks to get closer to and support the emerging Hispanic food and beverage industry. PepsiCo values being at the forefront of innovation and collaboration with emerging brands and companies, while supporting and uplifting diverse suppliers.
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