The Greenhouse Accelerator Program Juntos Crecemos Edition is a five-month, mentor-guided program to support the acceleration of emerging food and beverage businesses that are providing solutions and innovations to transform the way consumers live their lives.
This edition is an extension of the initial Greenhouse Accelerator program launched in 2018, in collaboration with PepsiCo Juntos Crecemos, part of PepsiCo’s commitment to support and help contribute to the economic prosperity of local communities.
At ¡Ya Oaxaca!, we aim to share the flavors of Oaxaca with the world through transforming traditional Mexican cuisine into an extraordinary at-home culinary experience. Our passion for authentic flavors, combined with a commitment to quality and convenience, led us to create a line of artisanal products that capture the essence of Oaxaca’s rich gastronomic heritage.
JAS is a female-led mission driven beverage company that helps consumers explore the benefits of an alcohol-free lifestyle without sacrificing their social life by crafting healthy alcohol-free cocktails infused with adaptogens, bold Latin flavors and a commitment to joy.
JaziLupini recreates comfort foods in a low-carb and protein-forward way. We want to eliminate the current epidemic of metabolic disease that plagues so many Americans. We intend to do this by giving consumers healthy options that are still delicious, starting with our low-carb pasta which has 26g of protein and only 3g net carbs.
Mayawell is a proudly Mexican-owned, Austin-based beverage company. Our carefully crafted prebiotic beverages pair sustainably sourced Active Agavin™ with flavorful botanical ingredients to boost gut health and keep it tasty. The result is a crisp, refreshing bebida that your tastebuds – and gut – will thank you for.
Nemi Snacks is a first generation, women-owned, Mexican-inspired food company. Our mission is to elevate Latin cultura through better-for-you snacks with sombrero-free branding. Nemi Snacks are crunchy sticks made with seeds and nopales (prickly pear cactus) in Mexican-inspired flavors using real ingredients and mercado-fresh spices.
Paktli means joy in Nahuatl, the language of the Aztecs. We produce a puffed ancient grain snack made with puffed amaranth, quinoa, and millet with organic chocolate, dried fruits, nuts, or honey. They are all organic and gluten free, with vegan and soy free options. The perfect snack on the go, or as a better for you wholesome dessert.
Pricklee is a leading natural hydration company on a mission to help families create healthier hydration habits, with delicious hydration solutions made with the water-conserving Prickly Pear Cactus. It’s PRICKIN’ delicious!
TOAST-IT is two Venezuelan sisters’ vision of bringing traditional Latin American staples like Arepas, Pandebonos, and Empanadas to the US market, ready to enjoy in just 10 minutes. Committed to offering ‘better-for-you’ alternatives without compromising taste, TOAST-IT caters not only to to the millions of Latin Americans in the US who lead busy lives and seek convenient yet authentic dining experiences. Discover the convenience of savoring Latin American flavors without the fuss.
Program Benefits
What the Greenhouse Accelerator can offer you:
Grants
Guidance
Network
Collaboration
Mentorship
Growth
Program Focus
Our mission is to identify up to 8 high-potential emerging consumer packaged goods businesses that demonstrate the promise of creating snacks or beverage products inspired by Hispanic flavors and culture, driving growth in the industry while contributing to the economic prosperity of local communities.
How It Works
SELECTION
Mentorship
COLLABORATION
Grants
Final Prize
Our Yield
Hear from our
2023 Finalists
2023 Highlights
Program Timeline
The Collaborative Journey:
What to Expect
Apply Here
Mentor Pairings
Launch Event, Frito-Lay HQ, Plano, Texas
• Meet and connect with their mentors in-person
• Hear from PepsiCo Executives and industry experts
• Engage in in-depth collaborative objective setting, and develop an Accelerator Action Plan outlining their goals, objectives, and steps towards achieving them
• Present about their company and innovative solution to PepsiCo mentors and Executives, VCs and Investors
… and launch their Greenhouse Accelerator journey!
Program Midpoint Virtual Event
• Experiences and momentum built during the first half of the program
• Progress to their goals and Accelerator Action Plans
• Collaboration with PepsiCo mentors and experts
…and discuss opportunities to continue sharing insights, driving growth, and learning together for the course of the program
Final Event and Winner Announcement, PepsiCo HQ, Purchase, New York
• Each finalist will deliver a 5-minute pitch to judges about your innovative solution and acceleration resulting from the Greenhouse Accelerator program
• A judging panel comprised of PepsiCo executives and external resources will determine and announce the winner of the $100,000 USD grand prize
Learning Modules
These modules will be tailored to the needs and objectives of the 8 finalists participating in the 2024 program
Opportunities
Visibility
Eligibility Requirements
MINIMUM REQUIREMENTS
- Net-revenue between $100,000 to $2,000,000 USD in the last financial year
- Must be a business licenses and operating in the United States that demonstrates the promise of creating snacks or beverage products inspired by Hispanic flavors or culture
- Be willing to work with PepsiCo Greenhouse Accelerator mentors and public relations team throughout six-month Accelerator program and attend Accelerator events
- Agree to the Terms and Conditions
- Must not be in contract with a PepsiCo competitor
An external third party will review all submissions. Our selection committee will choose finalists based on the following criteria:
- A clear go-to-market strategy and plan for sustained in-market execution
- Post-prototype, ready for review with a multinational corporation or company
- Uniqueness in the market
- Clear & active social responsibility mission aligned with PepsiCo's Juntos Crecemos Strategy as outlined in the Program Focus section of this webpage
- Aligned with PepsiCo's PepsiCo Positive Strategy
- Scalable business model
PepsiCo Positive (Pep+)
- In 2021, PepsiCo announced a fundamental transformation of what we do and how we do it: from sourcing ingredients and making and selling our products in a more sustainable way, to leveraging our more than one billion connections with consumers each day to drive positive impact at scale, and engage people to make choices that are better for themselves and the planet. We call this PepsiCo Positive (pep+). As one of the world’s most respected food and beverage companies, PepsiCo aims to use its reach and influence to help change the way society operates across the food value chain. Critical changemakers to this transition are entrepreneurs establishing and scaling up innovations that focus on new processes, products, and technologies that are disrupting the way we operate. In support of such innovations, we’ve launched the PepsiCo Greenhouse Accelerator Program: A global mentor-led initiative that aims to help entrepreneurs grow through collaboration and knowledge sharing. Learn More About the Pep+ Strategy Here
- A strategic part of our PepsiCo Positive (pep+) value chain, the People pillar aims to build a better workplace and world by advancing human rights for our people, in our business partnerships and our communities.
- PepsiCo Juntos Crecemos is an enterprise-wide initiative to support restaurants, bodegas, and carnicerias across the U.S. to help them grow and scale their businesses while contributing to the economic prosperity of local communities.
Juntos Crecemos Team
Meet The Team
The PepsiCo-led program is supported by Atomic Brand Lab and DevGlobal.
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