Program Overview

The Greenhouse Accelerator Program Juntos Crecemos Edition is a five-month, mentor-guided program to support the acceleration of emerging food and beverage businesses that are providing solutions and innovations to transform the way consumers live their lives. 



This edition is an extension of the initial Greenhouse Accelerator program launched in 2018, in collaboration with PepsiCo Juntos Crecemos, part of PepsiCo’s commitment to support and help contribute to the economic prosperity of local communities. 

Program Benefits

What the Greenhouse Accelerator can offer you:


Guaranteed $20,000 USD grant for each finalist. Winner awarded an additional $100,000 USD


Expert guidance and learning modules across all aspects of business development


Access and exposure to PepsiCo network and resources, industry experts, VCs and investors


Unlocking of potential collaboration opportunities with PepsiCo


Hands-on mentorship and support for refining business models, fortifying strategies, and enhancing impact


Accelerated pathways to launch, scale, and grow your breakthrough innovations

Program Focus

Our mission is to identify up to 8 high-potential emerging consumer packaged goods businesses that demonstrate the promise of creating snacks or beverage products inspired by Hispanic flavors and culture, driving growth in the industry while contributing to the economic prosperity of local communities. 

How It Works

For this Greenhouse Accelerator program, PepsiCo is seeking up to 8 CPG small businesses in the U.S. that create snacks or beverage products inspired by Hispanic flavors or culture.
The program will feature a one-on-one mentorship program, giving entrepreneurs access to PepsiCo executives and business accelerator experts, whose expertise can help them overcome challenges in product development, supply chain, marketing, distribution, manufacturing, packaging, label claims, fundraising or other elements of their business.
Startups will participate in a pilot-oriented business optimization and capability development program designed to accelerate growth. The program will enable exploration with PepsiCo partners, with the potential to unlock collaborations.
Selected companies will receive $20,000 USD in grant funding and have the opportunity to pitch their product/solution to PepsiCo Executives, venture capitalists and investors.
Final Prize
At the end of the program, one winning company will be awarded an additional $100,000 USD in funding to continue its expansion, and an opportunity to continue partnering with PepsiCo to further their growth.

Our Yield

0 %
growth in 6 months
$ 0
in sales growth

Hear from our
2023 Finalists

2023 Highlights

Program Timeline

Applications are officially open! Got a groundbreaking idea? Waste no time - submit your application!
Applications close, and our teams will meticulously review all submissions, select and notify finalists
Finalists will present their innovative ideas at an invite-only event in Plano, TX!
MARCH 6, 2024
MAY 6, 2024
JUNE 26, 2024
JUNE 2024
Finalists will receive exclusive access to learning modules and mentorship
Finalists will convene at a Midpoint Virtual Event halfway through the program
Winner Announcement Event – Purchase, NY

The Collaborative Journey:
What to Expect

March-may 2024
Apply Here
Applications closed May 13, 2024
March-may 2024
May 2024
Mentor Pairings
Every startup will be paired with 1-2 PepsiCo mentors who will provide invaluable guidance, resources and support throughout the program
May 2024
June 2024
Launch Event, Frito-Lay HQ, Plano, Texas
At the Program Launch Event, startups will have the opportunity to…

• Meet and connect with their mentors in-person
• Hear from PepsiCo Executives and industry experts
• Engage in in-depth collaborative objective setting, and develop an Accelerator Action Plan outlining their goals, objectives, and steps towards achieving them
• Present about their company and innovative solution to PepsiCo mentors and Executives, VCs and Investors

… and launch their Greenhouse Accelerator journey!
June 2024
August 2024
Program Midpoint Virtual Event
Halfway through the program, startups will attend a Midpoint Virtual Event to reflect on…

• Experiences and momentum built during the first half of the program
• Progress to their goals and Accelerator Action Plans
• Collaboration with PepsiCo mentors and experts

…and discuss opportunities to continue sharing insights, driving growth, and learning together for the course of the program
August 2024
November 2024
Final Event and Winner Announcement, PepsiCo HQ, Purchase, New York
At the Program Final Event…

• Each finalist will deliver a 5-minute pitch to judges about your innovative solution and acceleration resulting from the Greenhouse Accelerator program
• A judging panel comprised of PepsiCo executives and external resources will determine and announce the winner of the $100,000 USD grand prize
November 2024

Learning Modules
Learning Modules bring in industry and PepsiCo experts who can offer unparalleled insights into working with Fast-Moving Consumer Goods (FMCGs) and valuable training in a variety of business development topics, such as Ventures, Sales & Marketing, Expert Pitch Advice, Commercialization and Channel Strategies, Sustainability Landscapes, Building a Team for the Future, and more

These modules will be tailored to the needs and objectives of the 8 finalists participating in the 2024 program
Business development experts can help identify market, collaboration, and pilot opportunities to accelerate growth.
Through the Greenhouse Accelerator, startup brands are amplified through media coverage, external communications and millions of social media impressions.

Eligibility Requirements


An external third party will review all submissions. Our selection committee will choose finalists based on the following criteria:

PepsiCo Positive (Pep+)

Juntos Crecemos Team

Meet The Team

The PepsiCo-led program is supported by Atomic Brand Lab and DevGlobal


Collaborate - Innovate - Accelerate