Empowering Hispanic-owned startups and entrepreneurs in the U.S.

About Juntos Crecemos Edition


The Greenhouse Accelerator Program Juntos Crecemos Edition is a six-month, mentor-guided program to support the acceleration of emerging Hispanic innovations that are transforming the way consumers live their lives. 


This edition of the Greenhouse Accelerator has partnered with PepsiCo Juntos Crecemos, which is part of PepsiCo’s Racial Equality Journey, a program designed to provide short and long-term support to Hispanic small businesses over five years.

The Priorities


Our mission is to identify 10 high-potential emerging Hispanic-owned food and beverage small businesses, including CPG companies and products, and other businesses that have the potential to bring forth transformative solutions to improve productivity, operations, customer experience, profitability, automation, personalization and eco-friendliness across the food and beverage industry.


PepsiCo values being at the forefront of innovation and collaboration with emerging consumer packaged companies and technology start-ups, while supporting and uplifting diverse suppliers.  This Greenhouse Accelerator program marks the first-ever Hispanic-focused edition, which will focus on driving growth of Hispanic founders in the food and beverage industry with operating businesses in the U.S.


Which Hispanic-owned Companies should apply?

New food or beverage focused CPG companies and products

Hispanic-owned founders offering innovative solutions to: 
  • Minimize food waste
  • Optimize inventory management
  • Promote sustainable practices to help F&B customers reduce their environmental impact while improving their bottom line
  • Provide eco-friendly packaging solutions
  • Help source local ingredients


Food & beverage focused technology solutions

Such as:
  • Smart delivery solutions by increasing effectiveness and cutting costs
  • Customer experience improvement to increase revenue (Ex. Route optimization, real-time tracking, and AI-powered analytics)
  • AI-powered analytics and machine learning to optimize menus and increase sales
  • Blockchain-based supply chain management


Program process

How it


For this 8th Greenhouse Accelerator program, PepsiCo is seeking 10 Hispanic-owned companies in the U.S. that are in food and beverage industry. 


Selected companies are granted $20,000 in funding and will need to pitch their product/solution in person at the live event in Plano, TX. They will participate in a 6-month business optimization program designed to accelerate growth.


This year’s cohort of companies will receive personalized mentorship from experts at PepsiCo from functions including R&D, Supply Chain, Design and more. These mentors will collaborate with the innovators to solve a range of business challenges, including brand development, scaling technology, business model development, product optimization and go-to-market strategy.  

Final Prize

At the end of the program, one winning company will be awarded an additional $100,000 in funding to continue its expansion, and an opportunity to continue working with PepsiCo to further their growth.



April 10


MAY 15


28 June

Program Launch Event - Plano, TX


Program Mid-point virtual event


Winner Announcement Event - TBD



If you are a Hispanic-owned startup working in the food and beverage industry, we encourage you to apply to our accelerator program.

Minimum Requirements

An external third party will review all submissions. Our selection committee will choose finalists based on the following criteria:


Racial Equality Journey

PepsiCo Juntos Crecemos is a multifaceted platform part of PepsiCo’s Racial Equality Journey commitment to invest $50 million to provide short- and long-term support to Hispanic-owned food and beverage small businesses over five years. With this Juntos Crecemos edition of its Greenhouse Accelerator program, PepsiCo looks to get closer to and support the emerging Hispanic food and beverage industry. PepsiCo values being at the forefront of innovation and collaboration with emerging brands and companies, while supporting and uplifting diverse suppliers. 

Collaborate - Innovate - Accelerate