Unlocking innovative and disruptive agricultural solutions in partnership with purpose-driven MENA start-ups
Are you a start-up or entrepreneur with transformative direct farming innovations in the following areas?
The 2023 PepsiCo Greenhouse Accelerator: MENA Sustainability Edition will select 6 startups and entrepreneurs with breakthrough sustainability agriculture innovations. Ultimately, furthering the PepsiCo Sustainability goals to reduce the carbon footprint across the agricultural space and enhance food security in the MENA region.
Selected innovators will receive an initial $20,000 USD grant to work on a new business initiative.
At the program’s closing event, a panel of judges will award one participating company with a $100,000 USD prize to help advance and scale their innovation.
PepsiCo and industry experts provide R&D insights, perspectives on business models, market activation, product development, regulatory practices and more.
Participants of the 6-months program will have access to subject matter experts, resources and business courses.
Applications for the Greenhouse Accelerator: MENA Sustainability Edition will remain open until April 7, 2023. In order to apply, companies had to meet the following requirements.
In 2021, PepsiCo announced a fundamental transformation of what we do and how we do it: from sourcing ingredients and making and selling our products in a more sustainable way, to leveraging our more than one billion connections with consumers each day to drive positive impact at scale, and engage people to make choices that are better for themselves and the planet. We call this pep+ (pep Positive).
As one of the world’s most respected food and beverage companies, PepsiCo aims to use their reach and influence to help change the way society operates across the food value chain.
Critical changemakers to this transition are entrepreneurs establishing and scaling up innovations that focus on new processes, products, and technologies that are disrupting the way we operate. In support of such innovations, we’ve launched the PepsiCo Greenhouse Accelerator Program:
A global mentor-led initiative that aims to help entrepreneurs in the sustainability space grow through collaboration and knowledge sharing.
PepsiCo is proud to build on the positive impact and momentum generated in the first MENA edition of the Greenhouse Accelerator Program conducted in 2022 with the launch of our 2nd MENA edition of Greenhouse Accelerator Program in 2023.
The first MENA edition’s theme was sustainable packaging and recycling, and the winner was UAE-based Nadeera, a social enterprise that leverages technology to promote waste sorting at source. Through its ‘Yalla Return’ product, Nadeera drives a trash-for-cash model, providing cash rewards based on the quantity of recyclables consumers turn in.
“Participating in the Greenhouse program was very different from any other programs we partook in. An overwhelming corporate ownership was evident from the launch event until closing. PepsiCo was mobilized in its entirety to ensure start-ups are well supported and pushed beyond their limits. Also, the exposure that Nadeera received as a result of this program is overwhelming. As such, this program catapulted Nadeera to be literary at the forefront of the waste diversion industry in the GCC and we are still experiencing the effects of this momentum until now.”