Accelerating enviromental sustainability in the food and beverage industry

Pepsico Greenhouse Accelerator: MENA Sustainability Edition

Our 2022 Finalists

Applications for the Greenhouse Accelerator: MENA Sustainability Edition closed in early January and finalists were announced at a launch event February 22, 2022 in Dubai, UAE. The accelerator’s 10 selected finalists come from variety of countries across the Middle East and North Africa (MENA) region and bring a diversity of new solutions for reducing food and beverage packaging waste and promoting the circular economy. These innovative companies are working with PepsiCo mentors and subject matter experts to further develop their new products and services in preparation to launch or scale their innovation

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    to the PepsiCo Greenhouse Accelerator:
    MENA Sustainability Edition Finalists

    Al Tabeeah (UAE)

    Manufactures compostable, biodegradable, and eco-friendly products and packaging.

    Cycled Technologies AS (UAE)

    Provides an artificial intelligence-powered SmartBin that sorts recyclables

    Diwama (Lebanon)

    Manufactures compostable, biodegradable, and eco-friendly products and packaging.

    eRecycleHUB (Jordan)

    Offers mobile and fixed recyclable drop-off stations and links consumers to recycling agents, enabling both to profit from recycling.

    Live Love Recycle (Lebanon)

    Works to make recycling easier by digitizing the waste management sector, including a user-friendly waste pick-up service that utilizes e-bikes.

    MEHNA (Jordan)

    Developing a sustainable solution for recycling plastic bottles into polystyrene fiber that can serve as stuffing for commercial and industrial uses.

    Nadeera (UAE)

    Leverages a mobile app and voucher credit system to help municipalities promote waste sorting and engage citizens in recycling efforts, the first trash for cash system in the MENA region.

    Tridentech (Terrax) (UAE)

    Transforms plastic waste into Terrax durable products, such as pallets, flooring, furniture, and more.

    We4Recycle (UAE)

    Promotes recycling at the household level through a platform that provides guidance on waste segregation, schedules waste pick-ups, and rewards users.

    Okeanos ® (Saudi Arabia)

    Developing calcium carbonate technologies to reduce plastic pollution.

    Our Vision

    PepsiCo’s vision is a world where packaging never becomes waste. This vision is driven by PepsiCo’s global sustainability strategy. As one of the world’s most respected food and beverage companies, PepsiCo aims to use their reach and influence to help change the way society makes, uses, and disposes of packaging. This vision is driven by PepsiCo’s global sustainability strategy – PEP+ which is a strategic end-to-end transformation framework to drive action and progress across three pillars – Positive Agriculture, Positive Value Chain, and Positive Choices. PepsiCo’s sustainable packaging goals and drive toward a circular economy are at the heart of achieving a Positive Value Chain. 

    The three-year program will eventually identify solutions for agriculture and water management that will help PepsiCo achieve Net-Zero emissions by 2040 and become Net Water Positive by 2030 in line with PEP+ targets. To achieve this vision, PepsiCo is taking three-pronged approach to meet sustainable packaging goals and drive toward a circular economy including: 

    • Reducing the amount of packaging used; 
    • Driving an economy for recycled materials and supporting recycling to keep material in the circular economy; and 
    • Reinventing packaging materials and scaling innovative packaging solutions. 

    PepsiCo has a long history in the region, having served iconic snacks and beverages in the Middle East since 1962. Over the years, local governments across the board have sharpened their focus on both sustainability and innovation – creating an environment where businesses can thrive while still protecting the natural boundaries of the planet. Working hand-in-hand with regulators and policymakers across MENA markets to address risks within the wider food system helps create new opportunities for competitive advantage and future market growth. Recent research has also revealed that in the Middle East region, 9 in 10 people, are willing to take personal action to combat environmental and sustainability issues which signals growing trend toward eco-conscious spending and consumption among people who want to turn their efforts and purchases into meaningful action for the planet. 

    To learn more about PepsiCo’s mission read about the Pep+ campaign here

    Our Focus

    The PepsiCo Greenhouse Accelerator: MENA Sustainability Edition supports emerging and disruptive technologies and services focused on reducing, recycling, and reinventing packaging materials. These innovation concepts include new products, technologies, and services that help to reduce, recycle, or reinvent packaging.

    The MENA Sustainability Edition has three focus areas:

    Novel food or beverage packaging materials and/or products that are recyclable, compostable, biodegradable, or ultimately reduce packaging waste to increase diversion away from landfills.

    Technologies or systems to support a circular economy in food or beverage packaging, enabling the delivery of great tasting products with less overall packaging or with the ability to accelerate package recycling rates and behaviors.

    Devices, applications, or services, such as scales, wearables and monitoring methods, that enable better waste management by encouraging consumers to recycle, reduce, or reuse their food and beverage packaging.

    How It Works

    During the 6-month program, selected innovators work with a PepsiCo mentorship team and receive an initial $20,000 USD grant to work on a new business initiative focused on reducing, recycling, and reinventing the packaging supply chain.  Participants of the PepsiCo Greenhouse Accelerator: MENA Sustainability Edition program have access to subject matter experts, resources, and a curriculum of business courses. PepsiCo experts provide insights on research and development as well as perspectives on business models, product development, regulatory practices, market activation, and other areas. At the program’s closing event the third quarter of 2022, a panel of judges will award one participating company with a $100,000 USD prize to help advance and scale their innovation.

    Our Requirements

    Applications for the Greenhouse Accelerator: MENA Sustainability Edition have closed and finalists have been announced. In order to apply, companies had to meet the following requirements.

    Minimum requirements:

    • Have generated between $250,000 to $5 million in sales in the last financial year OR have a validated prototype for use in the market within the next 6 months.
    • Be a licensed business in one of the participating MENA region countries (Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Sudan, Tunisia, United Arab Emirates).
    • Agree to Terms and Conditions below.
    • Be willing to work with PepsiCo Greenhouse Accelerator mentors and public relations team throughout six-month Accelerator program and attend Accelerator events.

    An external third party reviewed all submissions and our selection committee chose finalists based on the following criteria:

    • Must include the focus areas of environmentally sustainable packaging alternatives, packaging reduction and recycling options, sustainable recycling behavior modification, and/or purpose-driven solutions.
    • Uniqueness in the market.
    • A clear go-to-market strategy and plan for sustained in-market execution.
    • Balanced gender and ethnic diversity of team.
    • Scalable business model.

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