Spudsy was selected as the winner by a committee of leaders within PepsiCo based on product and brand qualities. As part of its mission to reduced food waste, the brand sources imperfect sweet potatoes to create the sweet potato flour used in its puffs and is on track to recover approximately 1 million sweet potatoes by 2021. The company will receive a $100,000 grant from PepsiCo, which it plans to use to continue to grow its internal team and support key retailers, said Ashley Rogers, founder of Spudsy.